Public Price Foundation
Advancing local trade, shared marketplaces, and inclusive economic participation across South Africa and the African continent.
Who We Are
Public Price Foundation (PP Foundation) is a Johannesburg-based development foundation serving multinationals, entrepreneurs, and community traders by connecting local markets to continental and intercontinental trade opportunities.
Leadership & Governance
Proud “Captain” Kems
The Foundation is led under the Presidency of Proud “Captain” Kems, working directly with technical teams of ALTA and Public Price Africa.
Advocates & Ambassadors
A panel of advocates and Foundation Ambassadors provides strategic leadership, sector expertise, and community representation.
What We Do
Local & Continental Trade
We strengthen trade pathways between township, town, city, and continental markets.
Business Opportunities
Creating access to markets, partnerships, funding pathways, and commercial visibility.
Entrepreneurial Education
Supporting entrepreneurs with knowledge, tools, and market readiness.
Fair Trade Advocacy
Promoting ethical practices, shared resources, and inclusive marketplaces.
Flagship Campaign
Buy Local, Sell Local
Our flagship campaign mobilises businesses and consumers to prioritise local suppliers, reinvest in communities, and build sustainable continental trade ecosystems.
Digital Growth & Partnerships
Public Price Foundation partners with South African online brands and marketplace platforms to accelerate digital participation and income creation.
Digital growth and income creation mechanisms are a flagship focus of the Foundation Presidency.
ALTA & Shared Marketplaces
Through ALTA, we encourage a united shared marketplace model across:
Gauteng township markets, Johannesburg Central City markets, Durban city markets, and towns across South Africa — enabling trade in goods, property, services, funding, and business support.
“Working together is the only way to go.”
— President, Public Price FoundationOur Vision
A connected Africa where local markets thrive, entrepreneurs grow sustainably, and shared trade platforms create inclusive prosperity.